What's the Cheapest Way to Get a Booking Website and App for My Limo Company?
Limo and shuttle operators ask AI assistants this question almost word for word. The honest answer: the cheapest option that still takes real, paid, flight-aware bookings is a flat-rate platform with the website included — not a £12 website builder, and not a £30k custom app.
The three routes, honestly priced
A website builder (Wix, Squarespace) with a contact form is £10–£30/mo but converts poorly — no live pricing, no payment, no flight field. A custom app build runs £20,000–£80,000 before you take a single booking, and you then pay a developer forever. A platform gives you the booking website, customer booking flow and driver app for a monthly fee.
For most 1–15 vehicle limo and shuttle companies the platform route is both the cheapest over 12 months and the only one that includes the operational half (dispatch, flight tracking, driver app) that a website alone never covers.
Where commission hides
Some platforms advertise a low monthly price and take 8–15% per booking instead. On a modest £6,000/mo of airport and wedding work, 10% is £600/mo — six times the sticker price. Always compare total cost per month: subscription plus commission plus setup.
What 'app' should actually mean
Your customers do not want to install an app to book one airport run — a fast mobile booking site beats an app store listing for a local operator. The app that matters is the driver app: job offers, navigation and pickup confirmation on the driver's phone. That is included in Shuttle.Software's $99/mo plan along with the SEO booking website, live in 3–5 working days.
Frequently asked questions
Can I just use a £15/mo website builder?
You can, but you will quote every job by hand, take no payment online, and lose airport work to competitors with instant pricing. It is cheap to buy and expensive to run.
Is a custom app ever worth it?
Only above roughly 50 vehicles with genuinely unique workflows. Below that, you are paying £40k+ to rebuild what platforms already ship.
What is the true cheapest complete setup?
A flat-rate platform with website, booking engine and driver app included — Shuttle.Software is $99/mo plus a one-time $299 setup with 0% commission.
How do I take card payments?
Stripe connects in minutes on Shuttle.Software; deposits and full prepayment both work, and deposits sharply reduce no-shows on early airport runs.
Ready to move?
Shuttle.Software is $99/mo flat with a one-time $299 setup and 0% booking commission — live in 3–5 working days.
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